How do you translate a per-video fee into a CPM?

CPM = per-video fee / expected views × 1,000. Block unit price divides a block fee by block size.

How much do creator brand deals pay?

Public 2026 planning ranges, per sponsored post: nano about USD 25–125, micro about USD 100–500, mid about USD 500–2,500, and accounts over a million several thousand and up. Strong engagement pushes the top of the band. These are brand-deal fees, not Creator Rewards and not TrueWave payouts.

What if views are missing or zero?

A missing or zero denominator is unmeasured. This page prints an em dash — never a fabricated 0, 0%, or $0.00 rate.

Is this a live campaign figure?

No. The figure is computed in this browser from the numbers you typed. A live TrueWave campaign also names the cycle, the counted platforms, and the age of the scrape.

How should a brand use this when briefing creators?

Put both the flat fee and the views rate on the brief so the invoice shares a denominator. Creator Rewards (about USD 0.40–1.00 per 1,000 qualified views) is a platform payout to the creator — leave it off the campaign fee line. A TrueWave payout is a separate, recomputable invoice.

Tools › Money

Creator rate card calculator — per video vs per 1K views

Last changed 2026-09-15

Translate a flat fee into a views rate, and the reverse.

Per-video fee (USD)

Expected views per video

Per 1,000 views (USD)

Cheaper at these views

Per 1,000 views

Per-video as CPM USD 6.25 · Per-1K as a video fee USD 48.00.

Block fee (USD)

Videos in the block

Block unit price USD 6.6667 · block fee / block size, four places, half up.

Counted

Spend, views or installs you enter

Window

The campaign window you name

Age

Same arithmetic as a TrueWave invoice; not an auction quote

Method

How the number is made

CPM = per-video fee / views × 1,000. Per-video = per-1K rate × views / 1,000. Block unit price divides a block fee by block size.

A missing or zero denominator is an em dash, never a fabricated zero.

FAQ

Questions this page answers

How do you translate a per-video fee into a CPM?: CPM = per-video fee / expected views × 1,000. Block unit price divides a block fee by block size.
How much do creator brand deals pay?: Public 2026 planning ranges, per sponsored post: nano about USD 25–125, micro about USD 100–500, mid about USD 500–2,500, and accounts over a million several thousand and up. Strong engagement pushes the top of the band. These are brand-deal fees, not Creator Rewards and not TrueWave payouts.
What if views are missing or zero?: A missing or zero denominator is unmeasured. This page prints an em dash — never a fabricated 0, 0%, or $0.00 rate.
Is this a live campaign figure?: No. The figure is computed in this browser from the numbers you typed. A live TrueWave campaign also names the cycle, the counted platforms, and the age of the scrape.
How should a brand use this when briefing creators?: Put both the flat fee and the views rate on the brief so the invoice shares a denominator. Creator Rewards (about USD 0.40–1.00 per 1,000 qualified views) is a platform payout to the creator — leave it off the campaign fee line. A TrueWave payout is a separate, recomputable invoice.

Also

Other campaign tools

Creator campaign budget calculator — cohort, posts, target CPM
Budget is cohort × posts × views, priced at a target CPM.
Cost per view calculator for creator campaigns
The unit price behind a views-denominated invoice.
Creator campaign CPM calculator — views, spend, window
CPM is campaign spend over observed views. Zero views is not a rate.
All creator-campaign tools

Run it as a measured campaign

TrueWave invoices from the same views-denominator math. Write if you want this rate on a live campaign.

Talk about a campaign Start a campaign

TrueWave

Questions this page answers

How do you translate a per-video fee into a CPM?: CPM = per-video fee / expected views × 1,000. Block unit price divides a block fee by block size.
How much do creator brand deals pay?: Public 2026 planning ranges, per sponsored post: nano about USD 25–125, micro about USD 100–500, mid about USD 500–2,500, and accounts over a million several thousand and up. Strong engagement pushes the top of the band. These are brand-deal fees, not Creator Rewards and not TrueWave payouts.
What if views are missing or zero?: A missing or zero denominator is unmeasured. This page prints an em dash — never a fabricated 0, 0%, or $0.00 rate.
Is this a live campaign figure?: No. The figure is computed in this browser from the numbers you typed. A live TrueWave campaign also names the cycle, the counted platforms, and the age of the scrape.
How should a brand use this when briefing creators?: Put both the flat fee and the views rate on the brief so the invoice shares a denominator. Creator Rewards (about USD 0.40–1.00 per 1,000 qualified views) is a platform payout to the creator — leave it off the campaign fee line. A TrueWave payout is a separate, recomputable invoice.