TrueWave
Tools
Last changed 2026-09-15
Calculators for human creator campaigns: effective CPM from measured views, TikTok engagement, outlier scoring, and payout estimates. Not AI-generated UGC.
Cornerstones
| Page | What it names |
|---|---|
| Become a TrueWave creator — paid per measured view | TrueWave hires UGC creators for brand campaigns. You shoot an assigned script. We count the views that posted. The invoice and the payout share that denominator. |
| What is UGC? User-generated content, measured in views | UGC is user-generated content — videos a real person posts. TrueWave measures the campaign in views over a named window, then invoices on that count. |
Live
| Tool | What it counts | Status |
|---|---|---|
| UGC CPM calculator — cost per 1,000 views | Campaign spend, videos, and average views into an effective CPM. Same math as the TrueWave console. | Live |
| TikTok engagement rate calculator | Engagement by views or by followers, plus a Pull score that weights comments, shares, and saves. | Live |
| TikTok outlier calculator — views vs account baseline | A video's views divided by the account baseline. A 10x post is a strong outlier. | Live |
| TikTok money calculator — Creator Rewards and brand deals | Creator Rewards per 1,000 qualified views, eligibility gates, and typical brand-deal bands. | Live |
Measure
| Tool | What it counts |
|---|---|
| TikTok completion rate calculator | Retention is average watch time over cut length, not a vibe. |
| TikTok follower growth calculator | Project the date a creator hits a hiring threshold. |
| Instagram engagement rate calculator | Name the denominator: views or followers, never both at once. |
| Instagram Reels engagement rate calculator | Reels engagement is actions over Reel views. |
| Instagram outlier calculator — views vs account baseline | A breakout is a multiple of this account, not a round view count. |
| YouTube Shorts engagement rate calculator | Shorts engagement over Shorts views, with the window named. |
| YouTube Shorts outlier calculator | Judge a Short against that channel's own baseline. |
Specs
| Tool | What it counts |
|---|---|
| TikTok character counter — caption, bio, comment limits | Count against the live field cap before a creator posts. |
| TikTok size guide — video, photo, carousel, and story | One 1080×1920 frame covers almost every organic placement. |
| TikTok image resizer — 1080x1920 in the browser | Resize on the device. Nothing is uploaded. |
| Instagram size guide — post, Reel, Story, carousel, and profile picture | Post size, story dimensions, and reel size in one 2026 spec page. |
| YouTube Shorts size guide — dimensions, aspect ratio, resolution, thumbnail | One 1080 × 1920, 9:16 frame, plus the 1280 × 720 thumbnail. |
Schedule
| Tool | What it counts |
|---|---|
| TikTok posting schedule generator | A week of slots, not a guess at the algorithm. |
| Best time to post on TikTok | Timing is a first-push tie-breaker. The hook still decides. |
| Instagram posting schedule generator | A week of Reels and feed slots a campaign can assign. |
| Best time to post on Instagram | Best times for Reels, feed, and Stories — a first-push tie-breaker. |
| Best time to post on YouTube Shorts | Best times to post on YouTube Shorts — lunch and evening, not a guess. |
Brief drafts
Brief drafts. Browser templates a person edits before a creator shoots — not a model call.
| Tool | What it counts |
|---|---|
| TikTok hook generator for creator briefs | The first two seconds are what a measured campaign actually buys. |
| TikTok caption generator with hashtag set | Lead with the searchable line. Hashtags stay short. |
| TikTok script generator for timed creator videos | A spoken script with a clock, not a paragraph to improvise. |
| TikTok slideshow generator | Slide-by-slide copy that still names the ask. |
| TikTok video idea generator for UGC campaigns | Ideas a campaign can assign, not a mood board. |
| TikTok hashtag generator — broad, niche, micro | A short, relevant set. A wall of tags is not a strategy. |
| TikTok bio generator for creator accounts | Eighty characters to name who the account is for. |
| UGC ad script generator for creator campaigns | A brief a creator can shoot, not an ad-agency deck. |
Money
| Tool | What it counts |
|---|---|
| TikTok ad cost calculator — budget and impressions | Paid reach is spend over CPM, not a guessed audience. |
| CPI calculator — cost per install from spend and installs | Install cost only exists when the install count is the denominator. |
| Creator campaign CPM calculator — views, spend, window | CPM is campaign spend over observed views. Zero views is not a rate. |
| Cost per view calculator for creator campaigns | The unit price behind a views-denominated invoice. |
| Creator campaign budget calculator — cohort, posts, target CPM | Budget is cohort × posts × views, priced at a target CPM. |
| Creator rate card calculator — per video vs per 1K views | Translate a flat fee into a views rate, and the reverse. |
| Multi-platform UGC CPM calculator — TikTok, Instagram, YouTube | One campaign spend, three view denominators, one blended CPM. |
| UGC vs paid social CPM calculator | Put organic UGC and paid social on the same views math. |
| Spark Ads CPM calculator | A Spark boost is still spend over the views it bought. |
| Instagram UGC CPM calculator | Platform, spend, views and a benchmark — then paid ads, human UGC, and this plan. |
| YouTube Shorts CPM calculator | Platform, spend, views and a benchmark — then paid ads, human UGC, and this plan. |
Counted
A figure is computed over a real count — measured views, engagements, or typical views. Zero is unmeasured, never a free campaign.
Window
The window those counts cover is named beside the number. A rate without a window is incomplete.
Age
These calculators run in the browser and say so. A live TrueWave campaign also names how old the scrape is, and which hosts are held.
FAQ
TrueWave operates human creator campaigns: scripts, measured views, spend and CPM. Write if you want that run for a brand.