How is TikTok engagement rate calculated?

By views: (likes + comments + shares + saves) ÷ views × 100. By followers: the same engagements ÷ follower count × 100. Rate-by-views is the fairer For You read.

What is the Pull score?

The same denominator, with comments ×2 and shares and saves ×4. It sits beside raw engagement rate so a save-heavy post is not read as a like-only post.

What is a good engagement rate on TikTok?

Public 2026 figures put a typical rate by views around 4–6%, and above 8% is strong. Smaller accounts usually sit higher. The follower-tier table on this page is compiled from Rival IQ and Socialinsider. Compare against your follower tier, not one flat number.

Should I use views or followers?

Views. A post can reach far more people than follow the account, so rate-by-followers overstates a video that went wide. Use followers only to compare accounts of similar size.

How should a brand use this when briefing creators?

Ask for engagement against views in the same window you will count delivery. A follower count alone is not delivery. TrueWave campaigns judge posts on measured views.

Tools

TikTok engagement rate calculator

Last changed 2026-09-15

Calculate TikTok engagement rate by views or by followers. Use it to brief creators and judge delivery — not vanity follower counts alone.

Likes

A missing count stays empty. Type 0 if the post has none.

Comments

Pull score weights comments ×2.

Pull score weights shares ×4.

Saves

Pull score weights saves ×4.

Views

The For You denominator. A post can reach far more people than follow the account.

Engagement rate by views

5.64%

(likes + comments + shares + saves) ÷ denominator × 100

Pull score

7.52%

(likes + 2×comments + 4×shares + 4×saves) ÷ denominator × 100

shares/saves ×4, comments ×2

(likes + 2×comments + 4×shares + 4×saves) ÷ denominator × 100

Typical ER by views, by follower tier · sourced from Rival IQ and Socialinsider
Follower tier	Typical ER by views
Nano (under 10K followers)	6–10%
Micro (10K–100K)	5–8%
Mid (100K–500K)	4–6%
Macro (500K–1M)	3–5%
Mega (1M+)	2–4%

Sources

Rival IQ, Social Media Industry Benchmark Report — TikTok engagement-rate order of magnitude by views
Socialinsider, Social Media Benchmarks — Follower-tier engagement bands compiled with Rival IQ

Counted

25,000 views

Window

The post or account window you counted

Age

Computed in this browser · not a live campaign sync

Method

How the number is made

By views: (likes + comments + shares + saves) ÷ denominator × 100. By followers: the same engagements ÷ followers × 100. Rate-by-views is the For You read. Pull score sits beside raw ER: likes + 2×comments + 4×shares + 4×saves. (likes + 2×comments + 4×shares + 4×saves) ÷ denominator × 100.

Typical engagement rate by views, by follower tier · compiled from Rival IQ and Socialinsider
Follower tier	Typical ER by views
Nano (under 10K followers)	6–10%
Micro (10K–100K)	5–8%
Mid (100K–500K)	4–6%
Macro (500K–1M)	3–5%
Mega (1M+)	2–4%

Sources

Rival IQ, Social Media Industry Benchmark Report — TikTok engagement-rate order of magnitude by views
Socialinsider, Social Media Benchmarks — Follower-tier engagement bands compiled with Rival IQ

FAQ

Questions this page answers

How is TikTok engagement rate calculated?: By views: (likes + comments + shares + saves) ÷ views × 100. By followers: the same engagements ÷ follower count × 100. Rate-by-views is the fairer For You read.
What is the Pull score?: The same denominator, with comments ×2 and shares and saves ×4. It sits beside raw engagement rate so a save-heavy post is not read as a like-only post.
What is a good engagement rate on TikTok?: Public 2026 figures put a typical rate by views around 4–6%, and above 8% is strong. Smaller accounts usually sit higher. The follower-tier table on this page is compiled from Rival IQ and Socialinsider. Compare against your follower tier, not one flat number.
Should I use views or followers?: Views. A post can reach far more people than follow the account, so rate-by-followers overstates a video that went wide. Use followers only to compare accounts of similar size.
How should a brand use this when briefing creators?: Ask for engagement against views in the same window you will count delivery. A follower count alone is not delivery. TrueWave campaigns judge posts on measured views.

Also

Other campaign tools

UGC CPM calculator — cost per 1,000 views
Campaign spend, videos, and average views into an effective CPM. Same math as the TrueWave console.
TikTok outlier calculator — views vs account baseline
A video's views divided by the account baseline. A 10x post is a strong outlier.
TikTok money calculator — Creator Rewards and brand deals
Creator Rewards per 1,000 qualified views, eligibility gates, and typical brand-deal bands.
All creator-campaign tools

Run it as a measured campaign

Brief creators on engagement against views, then start a campaign so TrueWave counts the same denominator on the invoice.

Talk about a campaign Start a campaign

TrueWave

Typical ER by views, by follower tier · sourced from Rival IQ and Socialinsider

Follower tier

Typical ER by views

Nano (under 10K followers)

6–10%

Micro (10K–100K)

5–8%

Mid (100K–500K)

4–6%

Macro (500K–1M)

3–5%

Mega (1M+)

2–4%

How the number is made

Typical engagement rate by views, by follower tier · compiled from Rival IQ and Socialinsider
Follower tier	Typical ER by views
Nano (under 10K followers)	6–10%
Micro (10K–100K)	5–8%
Mid (100K–500K)	4–6%
Macro (500K–1M)	3–5%
Mega (1M+)	2–4%

Sources

Rival IQ, Social Media Industry Benchmark Report — TikTok engagement-rate order of magnitude by views
Socialinsider, Social Media Benchmarks — Follower-tier engagement bands compiled with Rival IQ

Questions this page answers

How is TikTok engagement rate calculated?: By views: (likes + comments + shares + saves) ÷ views × 100. By followers: the same engagements ÷ follower count × 100. Rate-by-views is the fairer For You read.
What is the Pull score?: The same denominator, with comments ×2 and shares and saves ×4. It sits beside raw engagement rate so a save-heavy post is not read as a like-only post.
What is a good engagement rate on TikTok?: Public 2026 figures put a typical rate by views around 4–6%, and above 8% is strong. Smaller accounts usually sit higher. The follower-tier table on this page is compiled from Rival IQ and Socialinsider. Compare against your follower tier, not one flat number.
Should I use views or followers?: Views. A post can reach far more people than follow the account, so rate-by-followers overstates a video that went wide. Use followers only to compare accounts of similar size.
How should a brand use this when briefing creators?: Ask for engagement against views in the same window you will count delivery. A follower count alone is not delivery. TrueWave campaigns judge posts on measured views.