How is engagement rate calculated?

Raw ER = (likes + comments + shares + saves) / the chosen denominator × 100. By views is the fairer For You / Reels / Shorts read. By followers uses the same engagements over follower count. Pull score sits beside it and weights shares and saves ×4 and comments ×2 — not a flat average.

What is a good engagement rate?

Public 2026 planning ranges, rate by views: a typical post sits around 4–6%, and above 8% is strong. By follower tier, smaller accounts usually sit higher — nano (under 10K) about 6–10%, micro (10K–100K) 5–8%, mid (100K–500K) 4–6%, macro (500K–1M) 3–5%, mega (1M+) 2–4%. Compare against your tier, not one flat number. These ER bands are public 2026 planning ranges, never TrueWave console measurements.

Should I use views or followers?

Views. A post can reach far more people than follow the account, so rate-by-followers overstates a video that went wide. Use followers only to compare accounts of similar size. TrueWave campaigns judge posts on measured views.

What is the Pull score?

The same denominator, with comments ×2 and shares and saves ×4. It sits beside raw engagement rate so a save-heavy post is not read as a like-only post.

What if the denominator is missing or zero?

A missing or zero denominator is unmeasured. This page prints an em dash — never a fabricated 0, 0%, or $0.00 rate.

Is this a live campaign figure?

No. The figure is computed in this browser from the numbers you typed. A live TrueWave campaign also names the cycle, the counted platforms, and the age of the scrape.

How should a brand use this when briefing creators?

Ask for engagement against views in the same window you will count delivery. A follower count alone is not delivery.

Tools › Measure

Instagram engagement rate calculator

Last changed 2026-09-15

Name the denominator: views or followers, never both at once.

Likes

A missing count stays empty. Type 0 if the post has none.

Comments

Saves

Denominator

Views

Engagement rate

—

Actions / views. Empty fields are omitted, not zero.

Pull score

—

shares and saves ×4, comments ×2, likes ×1 — beside the raw rate, not a flat average. Empty fields are omitted, not zero.

Save rate

—

Saves / views. Empty saves stay empty — they are not treated as zero.

Typical ER by views, by follower tier · sourced from Rival IQ and Socialinsider
Follower tier	Typical ER by views
Nano (under 10K followers)	6–10%
Micro (10K–100K)	5–8%
Mid (100K–500K)	4–6%
Macro (500K–1M)	3–5%
Mega (1M+)	2–4%

Counted

The numbers you type on this page

Window

The reporting window you name

Age

Planning estimate — not a live platform pull

Method

How the number is made

Engagement rate = (likes + comments + shares + saves) / chosen denominator × 100. Pull score weights shares and saves ×4 and comments ×2 — not a flat average.

A missing or zero denominator is an em dash, never a fabricated zero.

FAQ

Questions this page answers

How is engagement rate calculated?: Raw ER = (likes + comments + shares + saves) / the chosen denominator × 100. By views is the fairer For You / Reels / Shorts read. By followers uses the same engagements over follower count. Pull score sits beside it and weights shares and saves ×4 and comments ×2 — not a flat average.
What is a good engagement rate?: Public 2026 planning ranges, rate by views: a typical post sits around 4–6%, and above 8% is strong. By follower tier, smaller accounts usually sit higher — nano (under 10K) about 6–10%, micro (10K–100K) 5–8%, mid (100K–500K) 4–6%, macro (500K–1M) 3–5%, mega (1M+) 2–4%. Compare against your tier, not one flat number. These ER bands are public 2026 planning ranges, never TrueWave console measurements.
Should I use views or followers?: Views. A post can reach far more people than follow the account, so rate-by-followers overstates a video that went wide. Use followers only to compare accounts of similar size. TrueWave campaigns judge posts on measured views.
What is the Pull score?: The same denominator, with comments ×2 and shares and saves ×4. It sits beside raw engagement rate so a save-heavy post is not read as a like-only post.
What if the denominator is missing or zero?: A missing or zero denominator is unmeasured. This page prints an em dash — never a fabricated 0, 0%, or $0.00 rate.
Is this a live campaign figure?: No. The figure is computed in this browser from the numbers you typed. A live TrueWave campaign also names the cycle, the counted platforms, and the age of the scrape.
How should a brand use this when briefing creators?: Ask for engagement against views in the same window you will count delivery. A follower count alone is not delivery.

Also

Other campaign tools

Instagram Reels engagement rate calculator
Reels engagement is actions over Reel views.
Instagram outlier calculator — views vs account baseline
A breakout is a multiple of this account, not a round view count.
Creator campaign CPM calculator — views, spend, window
CPM is campaign spend over observed views. Zero views is not a rate.
All creator-campaign tools

Run it as a measured campaign

TrueWave invoices from the same views-denominator math. Write if you want this rate on a live campaign.

Talk about a campaign Start a campaign

TrueWave

Typical ER by views, by follower tier · sourced from Rival IQ and Socialinsider

Follower tier

Typical ER by views

Nano (under 10K followers)

6–10%

Micro (10K–100K)

5–8%

Mid (100K–500K)

4–6%

Macro (500K–1M)

3–5%

Mega (1M+)

2–4%

Questions this page answers

How is engagement rate calculated?: Raw ER = (likes + comments + shares + saves) / the chosen denominator × 100. By views is the fairer For You / Reels / Shorts read. By followers uses the same engagements over follower count. Pull score sits beside it and weights shares and saves ×4 and comments ×2 — not a flat average.
What is a good engagement rate?: Public 2026 planning ranges, rate by views: a typical post sits around 4–6%, and above 8% is strong. By follower tier, smaller accounts usually sit higher — nano (under 10K) about 6–10%, micro (10K–100K) 5–8%, mid (100K–500K) 4–6%, macro (500K–1M) 3–5%, mega (1M+) 2–4%. Compare against your tier, not one flat number. These ER bands are public 2026 planning ranges, never TrueWave console measurements.
Should I use views or followers?: Views. A post can reach far more people than follow the account, so rate-by-followers overstates a video that went wide. Use followers only to compare accounts of similar size. TrueWave campaigns judge posts on measured views.
What is the Pull score?: The same denominator, with comments ×2 and shares and saves ×4. It sits beside raw engagement rate so a save-heavy post is not read as a like-only post.
What if the denominator is missing or zero?: A missing or zero denominator is unmeasured. This page prints an em dash — never a fabricated 0, 0%, or $0.00 rate.
Is this a live campaign figure?: No. The figure is computed in this browser from the numbers you typed. A live TrueWave campaign also names the cycle, the counted platforms, and the age of the scrape.
How should a brand use this when briefing creators?: Ask for engagement against views in the same window you will count delivery. A follower count alone is not delivery.