Should I trust these times over my analytics?

No. Your own analytics win once they exist.

Is this a live campaign figure?

No. The figure is computed in this browser from the numbers you typed. A live TrueWave campaign also names the cycle, the counted platforms, and the age of the scrape.

Does posting time beat the hook?

No. Timing is a first-push tie-breaker. A weak hook stalls at a peak window.

Tools › Schedule

Instagram posting schedule generator

Last changed 2026-09-15

A week of Reels and feed slots a campaign can assign.

Posts per day

Week starts

Timezone

Slots use published Instagram peaks, converted from Eastern Time, with a 3-hour minimum gap.
Day	Slots
Monday	11 AM ET · 7 PM ET
Tuesday	10 AM ET · 8 PM ET
Wednesday	11 AM ET · 7 PM ET
Thursday	12 PM ET · 8 PM ET
Friday	11 AM ET · 2 PM ET
Saturday	11 AM ET · 7 PM ET
Sunday	10 AM ET · 3 PM ET

Counted

Published peak windows, Eastern Time

Window

One week of planning slots

Age

Refreshed quarterly; your analytics win once they exist

Method

How the number is made

Slots are assigned to that day's published peak windows, spaced so posts do not stack.

A missing or zero denominator is an em dash, never a fabricated zero.

FAQ

Questions this page answers

How are the slots chosen?: Slots are assigned to that day's published peak windows, spaced so posts do not stack. Times are Eastern Time.
Should I trust these times over my analytics?: No. Your own analytics win once they exist.
Is this a live campaign figure?: No. The figure is computed in this browser from the numbers you typed. A live TrueWave campaign also names the cycle, the counted platforms, and the age of the scrape.
Does posting time beat the hook?: No. Timing is a first-push tie-breaker. A weak hook stalls at a peak window.

Also

Other campaign tools

TikTok posting schedule generator
A week of slots, not a guess at the algorithm.
Best time to post on Instagram
Best times for Reels, feed, and Stories — a first-push tie-breaker.
Instagram Reels engagement rate calculator
Reels engagement is actions over Reel views.
All creator-campaign tools

Run it as a measured campaign

TrueWave operates human creator campaigns: scripts, measured views, spend and CPM. Write if you want that run for a brand.

Talk about a campaign Start a campaign

TrueWave

Slots use published Instagram peaks, converted from Eastern Time, with a 3-hour minimum gap.

Day

Slots

Monday

11 AM ET · 7 PM ET

Tuesday

10 AM ET · 8 PM ET

Wednesday

11 AM ET · 7 PM ET

Thursday

12 PM ET · 8 PM ET

Friday

11 AM ET · 2 PM ET

Saturday

11 AM ET · 7 PM ET

Sunday

10 AM ET · 3 PM ET

Questions this page answers

How are the slots chosen?: Slots are assigned to that day's published peak windows, spaced so posts do not stack. Times are Eastern Time.
Should I trust these times over my analytics?: No. Your own analytics win once they exist.
Is this a live campaign figure?: No. The figure is computed in this browser from the numbers you typed. A live TrueWave campaign also names the cycle, the counted platforms, and the age of the scrape.
Does posting time beat the hook?: No. Timing is a first-push tie-breaker. A weak hook stalls at a peak window.