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Last changed 2026-09-15
Best times for Reels, feed, and Stories — a first-push tie-breaker.
Times convert from Eastern Time planning windows. Your own analytics win once they exist. Views-led campaigns prefer the first-push slot.
| Day | ET (EST/EDT) | CT | PT (PST/PDT) | GMT |
|---|---|---|---|---|
| Monday | 11 AM ET | 10 AM CT | 8 AM PT | 4 PM GMT |
| Tuesday | 10 AM ET | 9 AM CT | 7 AM PT | 3 PM GMT |
| Wednesday | 11 AM ET | 10 AM CT | 8 AM PT | 4 PM GMT |
| Thursday | 12 PM ET | 11 AM CT | 9 AM PT | 5 PM GMT |
| Friday | 11 AM ET | 10 AM CT | 8 AM PT | 4 PM GMT |
| Saturday | 11 AM ET | 10 AM CT | 8 AM PT | 4 PM GMT |
| Sunday | 10 AM ET | 9 AM CT | 7 AM PT | 3 PM GMT |
Monday
Monday Reels and feed land in the late-morning scroll. 11 AM ET is the first-push slot; 7 PM is Stories and a second Reel.
Do not stack a Reel and a feed post inside the same hour. Public 2026 planning ranges, not console measurements.
| Slot | Time | Note |
|---|---|---|
| Primary | 11 AM ET | Late-morning weekday Reels. |
| Evening | 7 PM ET | After-work Stories and Reels. |
Tuesday
Tuesday’s published peaks are 10 AM ET for the feed and 8 PM for Reels. Brief the stronger hook for the evening session.
Evening Reels run longer. Keep the morning slot for a short product proof.
| Slot | Time | Note |
|---|---|---|
| Primary | 10 AM ET | Tuesday morning feed. |
| Evening | 8 PM ET | Prime evening session. |
Wednesday
Wednesday clusters at 11 AM ET, then 7 PM. Midweek is a commute-and-after-work day, not a lunch pile-up.
One Reel at 11 AM and one Story sequence at 7 PM is a week a campaign can assign.
| Slot | Time | Note |
|---|---|---|
| Primary | 11 AM ET | Midweek late morning. |
| Evening | 7 PM ET | After-work browse. |
Thursday
Thursday is the lunch slot. 12 PM ET is for Reels; 8 PM is the follow-led evening.
If the campaign goal is follows, prefer 8 PM ET. Views-led campaigns stay at noon.
| Slot | Time | Note |
|---|---|---|
| Primary | 12 PM ET | Thursday lunch scroll. |
| Evening | 8 PM ET | Evening Reels. |
Friday
Friday published windows sit at 11 AM ET and 2 PM. Afternoon is the weekend warm-up, not a late-night slot.
Put the week’s best Reel on Friday at 11 AM ET. Use 2 PM for a Story or carousel leftover.
| Slot | Time | Note |
|---|---|---|
| Primary | 11 AM ET | Friday late morning. |
| Afternoon | 2 PM ET | Friday afternoon lift. |
Saturday
Saturday starts at 11 AM ET. 7 PM is the weekend watch-time peak for a longer Reel.
Weekend sessions run longer. A 15-second hook still wins the first push.
| Slot | Time | Note |
|---|---|---|
| Primary | 11 AM ET | Weekend late morning. |
| Evening | 7 PM ET | Saturday evening. |
Sunday
Sunday morning is catch-up at 10 AM ET. 3 PM is when people plan the week and will follow a campaign account.
Use Sunday afternoon for the follow-led post. Keep the morning slot for views.
| Slot | Time | Note |
|---|---|---|
| Primary | 10 AM ET | Sunday morning catch-up. |
| Afternoon | 3 PM ET | Sunday afternoon. |
Counted
Published peak windows, Eastern Time
Window
One week of planning slots
Age
Refreshed quarterly; your analytics win once they exist
Method
Windows are Eastern Time planning slots from published creator studies, refreshed quarterly.
A missing or zero denominator is an em dash, never a fabricated zero.
FAQ
Also
Monday Reels and feed land late morning, then after work.
Tuesday’s published peaks are 10 AM and 8 PM.
Wednesday is commute-and-after-work, not a lunch pile-up.
Thursday is the first weekday with a lunch Reel slot.
Friday published windows sit at 11 AM and 2 PM, not late night.
Saturday starts late and peaks at 7 PM.
Sunday morning is catch-up; afternoon is follows.
A week of Reels and feed slots a campaign can assign.
Timing is a first-push tie-breaker. The hook still decides.
TrueWave operates human creator campaigns: scripts, measured views, spend and CPM. Write if you want that run for a brand.