TrueWave
Tools › Money
Last changed 2026-09-15
One campaign spend, three view denominators, one blended CPM.
Blended CPM
—
Total spend / total views × 1,000 · Last 30 days.
Blended CPM is total spend / total views × 1,000. Worked shape: USD 250.00 / 5 videos × 20000 avg = USD 2.50.
| Source | Typical | This campaign | How to read it |
|---|---|---|---|
| Paid TikTok ads | USD 3.50–10.00 CPM | — | You buy the views. Public 2026 bands sit around USD 3–10. |
| Human UGC | USD 150–500 per post | — | Priced per deliverable. Real CPM depends on the views the post earns. |
| Flat plan | Spend ÷ (posts × avg views) × 1,000 | — | One campaign price across every view the posts earn. |
| Platform | CPM |
|---|---|
| TikTok | — |
| — | |
| YouTube Shorts | — |
Counted
Spend, views or installs you enter
Window
The campaign window you name
Age
Same arithmetic as a TrueWave invoice; not an auction quote
Method
Platform CPM = platform spend / platform views × 1,000. Blended CPM = total spend / total views × 1,000.
A missing or zero denominator is an em dash, never a fabricated zero.
FAQ
Also
CPM is campaign spend over observed views. Zero views is not a rate.
Platform, spend, views and a benchmark — then paid ads, human UGC, and this plan.
Platform, spend, views and a benchmark — then paid ads, human UGC, and this plan.
TrueWave invoices from the same views-denominator math. Write if you want this rate on a live campaign.