TrueWave
Tools › Money
Last changed 2026-09-15
Platform, spend, views and a benchmark — then paid ads, human UGC, and this plan.
Optional. With average views this is the views denominator.
Optional. Used only when observed views is empty.
Typed views win. Leave blank to use videos × average views. Zero views is not a CPM.
Paid-ads planning band to compare this plan against.
CPM
—
Spend / views × 1,000 · 01–30 Sep 2026. Zero views is an em dash, never USD 0.
Against benchmark
—
Enter spend, a views path, and a benchmark.
Spend model: typed views, or videos × avg views. Worked shape: USD 250.00 / 5 videos × 20000 avg = USD 2.50.
| Source | Typical | This campaign | How to read it |
|---|---|---|---|
| Paid TikTok ads | USD 3.50–10.00 CPM | — | You buy the views. Public 2026 bands sit around USD 3–10. |
| Human UGC | USD 150–500 per post | — | Priced per deliverable. Real CPM depends on the views the post earns. |
| Flat plan | Spend ÷ (posts × avg views) × 1,000 | — | One campaign price across every view the posts earn. |
Counted
Spend, views or installs you enter
Window
The campaign window you name
Age
Same arithmetic as a TrueWave invoice; not an auction quote
Method
CPM = spend / Shorts views × 1,000, or spend / (videos × average views) × 1,000 when observed views is empty. Compare paid ads (USD 3.50–10.00), human UGC (USD 150–500 per video at these views), this plan, and the benchmark. Zero views is not a rate.
A missing or zero denominator is an em dash, never a fabricated zero.
FAQ
Also
One campaign spend, three view denominators, one blended CPM.
Shorts engagement over Shorts views, with the window named.
CPM is campaign spend over observed views. Zero views is not a rate.
TrueWave invoices from the same views-denominator math. Write if you want this rate on a live campaign.