What size should a TikTok be?

Recommended organic canvas is 1080 × 1920 at 9:16. That frame covers in-feed video, photo, carousel and Story. Design once at 1080 × 1920 so every counted post fills the phone.

What aspect ratio does TikTok use?

9:16 vertical — a 1080 × 1920 frame that fills a phone. Square (1:1) and landscape (16:9) can appear in ads; organic video and photos are built for 9:16.

What size should a TikTok photo or carousel be?

The same 1080 × 1920, 9:16 canvas as video. A carousel can carry up to 35 photos. Other ratios display inside a 9:16 frame, so design for 1080 × 1920.

What is the maximum TikTok video length?

Record up to 10 minutes in the app and upload up to 60 minutes. Most For You posts that hold are far shorter. Keep the hook in the first second.

What about profile pictures and in-feed ads?

Profile photo: upload at least 200 × 200; 720 × 720 at 1:1 is a safe square. In-feed, Spark and TopView ads use the same 1080 × 1920, 9:16 frame; keep faces and the CTA inside the centre 1080 × 1420. Soft limits move — the app is the final word.

Are these live campaign figures?

These are planning specs. Soft numbers move; the app is the final word.

How should a brand use this when briefing creators?

Design once at 1080 × 1920 so every counted post fills the phone.

Tools › Specs

TikTok video size guide

Last changed 2026-09-15

Design the For You frame once, then count what posted.

Video

9:16 vertical. Planning specs, re-check upload limits in the app.
Spec	Value
Recommended	1080 × 1920 px
Aspect ratio	9:16 (full screen)
In-app length	Up to 10 minutes
Upload length	Up to 60 minutes
Max file size	500 MB from the app; more on desktop
Format	MP4 or MOV
Frame rate	30 fps (23 to 60 supported)

Counted

Published 2026 field and pixel limits

Window

Current TikTok / Instagram published caps

Age

Re-check in the app before a launch

Method

How the number is made

Recommended 1080 × 1920, 9:16. In-app record up to 10 minutes; upload up to 60 minutes.

A missing or zero denominator is an em dash, never a fabricated zero.

FAQ

Questions this page answers

What size should a TikTok be?: Recommended organic canvas is 1080 × 1920 at 9:16. That frame covers in-feed video, photo, carousel and Story. Design once at 1080 × 1920 so every counted post fills the phone.
What aspect ratio does TikTok use?: 9:16 vertical — a 1080 × 1920 frame that fills a phone. Square (1:1) and landscape (16:9) can appear in ads; organic video and photos are built for 9:16.
What size should a TikTok photo or carousel be?: The same 1080 × 1920, 9:16 canvas as video. A carousel can carry up to 35 photos. Other ratios display inside a 9:16 frame, so design for 1080 × 1920.
What is the maximum TikTok video length?: Record up to 10 minutes in the app and upload up to 60 minutes. Most For You posts that hold are far shorter. Keep the hook in the first second.
What about profile pictures and in-feed ads?: Profile photo: upload at least 200 × 200; 720 × 720 at 1:1 is a safe square. In-feed, Spark and TopView ads use the same 1080 × 1920, 9:16 frame; keep faces and the CTA inside the centre 1080 × 1420. Soft limits move — the app is the final word.
Are these live campaign figures?: These are planning specs. Soft numbers move; the app is the final word.
How should a brand use this when briefing creators?: Design once at 1080 × 1920 so every counted post fills the phone.

Also

Other campaign tools

TikTok size guide — video, photo, carousel, and story
One 1080×1920 frame covers almost every organic placement.
TikTok photo size guide
Photo posts share the video canvas.
TikTok image resizer — 1080x1920 in the browser
Resize on the device. Nothing is uploaded.
All creator-campaign tools

Run it as a measured campaign

TrueWave operates human creator campaigns: scripts, measured views, spend and CPM. Write if you want that run for a brand.

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TrueWave

9:16 vertical. Planning specs, re-check upload limits in the app.

Spec

Value

Recommended

1080 × 1920 px

Aspect ratio

9:16 (full screen)

In-app length

Up to 10 minutes

Upload length

Up to 60 minutes

Max file size

500 MB from the app; more on desktop

Format

MP4 or MOV

Frame rate

30 fps (23 to 60 supported)

Questions this page answers

What size should a TikTok be?: Recommended organic canvas is 1080 × 1920 at 9:16. That frame covers in-feed video, photo, carousel and Story. Design once at 1080 × 1920 so every counted post fills the phone.
What aspect ratio does TikTok use?: 9:16 vertical — a 1080 × 1920 frame that fills a phone. Square (1:1) and landscape (16:9) can appear in ads; organic video and photos are built for 9:16.
What size should a TikTok photo or carousel be?: The same 1080 × 1920, 9:16 canvas as video. A carousel can carry up to 35 photos. Other ratios display inside a 9:16 frame, so design for 1080 × 1920.
What is the maximum TikTok video length?: Record up to 10 minutes in the app and upload up to 60 minutes. Most For You posts that hold are far shorter. Keep the hook in the first second.
What about profile pictures and in-feed ads?: Profile photo: upload at least 200 × 200; 720 × 720 at 1:1 is a safe square. In-feed, Spark and TopView ads use the same 1080 × 1920, 9:16 frame; keep faces and the CTA inside the centre 1080 × 1420. Soft limits move — the app is the final word.
Are these live campaign figures?: These are planning specs. Soft numbers move; the app is the final word.
How should a brand use this when briefing creators?: Design once at 1080 × 1920 so every counted post fills the phone.