What size should a TikTok be?

Recommended organic canvas is 1080 × 1920 at 9:16. That frame covers in-feed video, photo, carousel and Story. Design once at 1080 × 1920 so every counted post fills the phone.

What aspect ratio does TikTok use?

9:16 vertical — a 1080 × 1920 frame that fills a phone. Square (1:1) and landscape (16:9) can appear in ads; organic video and photos are built for 9:16.

What size should a TikTok photo or carousel be?

The same 1080 × 1920, 9:16 canvas as video. A carousel can carry up to 35 photos. Other ratios display inside a 9:16 frame, so design for 1080 × 1920.

What is the maximum TikTok video length?

Record up to 10 minutes in the app and upload up to 60 minutes. Most For You posts that hold are far shorter. Keep the hook in the first second.

What about profile pictures and in-feed ads?

Profile photo: upload at least 200 × 200; 720 × 720 at 1:1 is a safe square. In-feed, Spark and TopView ads use the same 1080 × 1920, 9:16 frame; keep faces and the CTA inside the centre 1080 × 1420. Soft limits move — the app is the final word.

Are these live campaign figures?

These are planning specs. Soft numbers move; the app is the final word.

How should a brand use this when briefing creators?

Design once at 1080 × 1920 so every counted post fills the phone.

Tools › Specs

TikTok size guide — video, photo, carousel, and story

Last changed 2026-09-15

One 1080×1920 frame covers almost every organic placement.

Video

9:16 vertical. Planning specs, re-check upload limits in the app.
Spec	Value
Recommended	1080 × 1920 px
Aspect ratio	9:16 (full screen)
In-app length	Up to 10 minutes
Upload length	Up to 60 minutes
Max file size	500 MB from the app; more on desktop
Format	MP4 or MOV
Frame rate	30 fps (23 to 60 supported)

Photo

9:16 vertical. Planning specs, re-check upload limits in the app.
Spec	Value
Recommended	1080 × 1920 px
Aspect ratio	9:16 (full screen)
Format	JPG, PNG or WebP
Other ratios	Shown inside a 9:16 frame

Carousel

9:16 vertical. Planning specs, re-check upload limits in the app.
Spec	Value
Recommended	1080 × 1920 px per slide
Aspect ratio	9:16 (full screen)
Photos per post	Up to 35
Format	JPG, PNG or WebP

Story

9:16 vertical. Planning specs, re-check upload limits in the app.
Spec	Value
Recommended	1080 × 1920 px
Aspect ratio	9:16 (full screen)
Video length	Up to 15 seconds per Story
Lifespan	Disappears after 24 hours

Profile picture

Shown circular in-app. Planning specs, re-check in the app.
Spec	Value
Profile photo	200 × 200 px minimum; shown circular in-app
Recommended upload	720 × 720 px, 1:1
File type	JPG or PNG
Safe crop	Keep the face inside the centre circle; corners are clipped
Bio	80 characters
Username	24 characters · letters, numbers, period, underscore

Ads

In-feed and Spark share the 9:16 frame unless noted.
Spec	Value
In-feed / Spark	1080 × 1920 px, 9:16
TopView	1080 × 1920 px, 9:16
Search ads	1080 × 1920 px, 9:16
Playable / carousel ad	1080 × 1920 px per card
Length	5–60 seconds for in-feed and Spark; re-check the ad manager
File limit	500 MB. MP4 or MOV.
Safe zone	Keep CTA and faces inside the centre 1080 × 1420

On-screen copy

Stay inside the 9:16 safe zone.
Spec	Value
On-screen text safe	Stay inside 1080 × 1420; UI covers the top and bottom
Caption first line	About 90 characters before “more”
Ad headline	12–18 words. Name the offer, not the brand slogan.
Ad destination line	One verb. One URL or Spark code.

Counted

Published 2026 field and pixel limits

Window

Current TikTok / Instagram published caps

Age

Re-check in the app before a launch

Method

How the number is made

Recommended organic canvas is 1080 × 1920 at 9:16. Nested pages isolate each format.

A missing or zero denominator is an em dash, never a fabricated zero.

FAQ

Questions this page answers

What size should a TikTok be?: Recommended organic canvas is 1080 × 1920 at 9:16. That frame covers in-feed video, photo, carousel and Story. Design once at 1080 × 1920 so every counted post fills the phone.
What aspect ratio does TikTok use?: 9:16 vertical — a 1080 × 1920 frame that fills a phone. Square (1:1) and landscape (16:9) can appear in ads; organic video and photos are built for 9:16.
What size should a TikTok photo or carousel be?: The same 1080 × 1920, 9:16 canvas as video. A carousel can carry up to 35 photos. Other ratios display inside a 9:16 frame, so design for 1080 × 1920.
What is the maximum TikTok video length?: Record up to 10 minutes in the app and upload up to 60 minutes. Most For You posts that hold are far shorter. Keep the hook in the first second.
What about profile pictures and in-feed ads?: Profile photo: upload at least 200 × 200; 720 × 720 at 1:1 is a safe square. In-feed, Spark and TopView ads use the same 1080 × 1920, 9:16 frame; keep faces and the CTA inside the centre 1080 × 1420. Soft limits move — the app is the final word.
Are these live campaign figures?: These are planning specs. Soft numbers move; the app is the final word.
How should a brand use this when briefing creators?: Design once at 1080 × 1920 so every counted post fills the phone.

Also

Other campaign tools

TikTok video size guide
Design the For You frame once, then count what posted.
TikTok photo size guide
Photo posts share the video canvas.
TikTok carousel size guide
Up to 35 slides, one vertical frame.
TikTok story size guide
The same 9:16 frame, gone in 24 hours.
TikTok profile picture size guide
The avatar is square. The feed is 9:16.
TikTok ads size guide — in-feed and Spark specs
Paid placements share the organic 9:16 frame.
TikTok image resizer — 1080x1920 in the browser
Resize on the device. Nothing is uploaded.
All creator-campaign tools

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TrueWave

9:16 vertical. Planning specs, re-check upload limits in the app.

Spec

Value

Recommended

1080 × 1920 px

Aspect ratio

9:16 (full screen)

In-app length

Up to 10 minutes

Upload length

Up to 60 minutes

Max file size

500 MB from the app; more on desktop

Format

MP4 or MOV

Frame rate

30 fps (23 to 60 supported)

9:16 vertical. Planning specs, re-check upload limits in the app.

Spec

Value

Recommended

1080 × 1920 px

Aspect ratio

9:16 (full screen)

Format

JPG, PNG or WebP

Other ratios

Shown inside a 9:16 frame

9:16 vertical. Planning specs, re-check upload limits in the app.

Spec

Value

Recommended

1080 × 1920 px per slide

Aspect ratio

9:16 (full screen)

Photos per post

Up to 35

Format

JPG, PNG or WebP

9:16 vertical. Planning specs, re-check upload limits in the app.

Spec

Value

Recommended

1080 × 1920 px

Aspect ratio

9:16 (full screen)

Video length

Up to 15 seconds per Story

Lifespan

Disappears after 24 hours

Shown circular in-app. Planning specs, re-check in the app.

Spec

Value

Profile photo

200 × 200 px minimum; shown circular in-app

Recommended upload

720 × 720 px, 1:1

File type

JPG or PNG

Safe crop

Keep the face inside the centre circle; corners are clipped

Bio

80 characters

Username

24 characters · letters, numbers, period, underscore

In-feed and Spark share the 9:16 frame unless noted.

Spec

Value

In-feed / Spark

1080 × 1920 px, 9:16

TopView

1080 × 1920 px, 9:16

Search ads

1080 × 1920 px, 9:16

Playable / carousel ad

1080 × 1920 px per card

Length

5–60 seconds for in-feed and Spark; re-check the ad manager

File limit

500 MB. MP4 or MOV.

Safe zone

Keep CTA and faces inside the centre 1080 × 1420

Stay inside the 9:16 safe zone.

Spec

Value

On-screen text safe

Stay inside 1080 × 1420; UI covers the top and bottom

Caption first line

About 90 characters before “more”

Ad headline

12–18 words. Name the offer, not the brand slogan.

Ad destination line

One verb. One URL or Spark code.

Questions this page answers

What size should a TikTok be?: Recommended organic canvas is 1080 × 1920 at 9:16. That frame covers in-feed video, photo, carousel and Story. Design once at 1080 × 1920 so every counted post fills the phone.
What aspect ratio does TikTok use?: 9:16 vertical — a 1080 × 1920 frame that fills a phone. Square (1:1) and landscape (16:9) can appear in ads; organic video and photos are built for 9:16.
What size should a TikTok photo or carousel be?: The same 1080 × 1920, 9:16 canvas as video. A carousel can carry up to 35 photos. Other ratios display inside a 9:16 frame, so design for 1080 × 1920.
What is the maximum TikTok video length?: Record up to 10 minutes in the app and upload up to 60 minutes. Most For You posts that hold are far shorter. Keep the hook in the first second.
What about profile pictures and in-feed ads?: Profile photo: upload at least 200 × 200; 720 × 720 at 1:1 is a safe square. In-feed, Spark and TopView ads use the same 1080 × 1920, 9:16 frame; keep faces and the CTA inside the centre 1080 × 1420. Soft limits move — the app is the final word.
Are these live campaign figures?: These are planning specs. Soft numbers move; the app is the final word.
How should a brand use this when briefing creators?: Design once at 1080 × 1920 so every counted post fills the phone.