TrueWave
Tools › Schedule
Last changed 2026-09-15
Timing is a first-push tie-breaker. The hook still decides.
Times convert from Eastern Time planning windows. Your own analytics win once they exist. Friday is the flagship day. Views-led campaigns prefer the first-push slot.
| Day | Eastern | Also |
|---|---|---|
| Monday | 6 AM ET | CT 5 AM · MT 4 AM · PT 3 AM · UTC 11 AM · CET 12 PM · IST 4:30 PM |
| Tuesday | 9 AM ET | CT 8 AM · MT 7 AM · PT 6 AM · UTC 2 PM · CET 3 PM · IST 7:30 PM |
| Wednesday | 7 AM ET | CT 6 AM · MT 5 AM · PT 4 AM · UTC 12 PM · CET 1 PM · IST 5:30 PM |
| Thursday | 9 AM ET | CT 8 AM · MT 7 AM · PT 6 AM · UTC 2 PM · CET 3 PM · IST 7:30 PM |
| Friday · flagship | 3 PM ET | CT 2 PM · MT 1 PM · PT 12 PM · UTC 8 PM · CET 9 PM · IST 1:30 AM |
| Saturday | 8 PM ET | CT 7 PM · MT 6 PM · PT 5 PM · UTC 1 AM · CET 2 AM · IST 6:30 AM |
| Sunday | 7 AM ET | CT 6 AM · MT 5 AM · PT 4 AM · UTC 12 PM · CET 1 PM · IST 5:30 PM |
Friday · flagship
Friday is the flagship day in the published week. 3 PM ET is the single strongest first-push slot; treat 5 AM and 1 PM as support, not equals.
Put the campaign’s best brief on Friday at 3 PM ET. Do not burn the flagship slot on a recap or a slideshow leftover.
| Slot | Time | Note |
|---|---|---|
| Early | 5 AM ET | Early Friday scroll. |
| Afternoon | 1 PM ET | Midday Friday, higher session length. |
| Primary | 3 PM ET | The single strongest published slot in the week. |
Monday
Monday is a wake-up and wind-down day. Brief a short hook for the 6 AM ET first push; save longer demos for 10 PM.
Monday windows are commute and late-night, not midday. Do not stack two posts inside the morning hour.
| Slot | Time | Note |
|---|---|---|
| Primary | 6 AM ET | Wake-up scroll before the workday starts. |
| Late morning | 10 AM ET | A mid-morning check-in between tasks. |
| Night | 10 PM ET | Wind-down sessions before bed. |
Tuesday
Tuesday’s published peaks sit unusually early. Use 2 AM and 4 AM ET only when the campaign has a second timezone; otherwise hold for 9 AM.
Overnight slots are a first-push experiment, not a default. The 9 AM ET window is the one most US cohorts can actually hit.
| Slot | Time | Note |
|---|---|---|
| Overnight | 2 AM ET | A thin but less competitive first push. |
| Early | 4 AM ET | Early risers and other timezones. |
| Primary | 9 AM ET | The weekday morning scroll. |
Wednesday
Wednesday clusters in the 7–8 AM ET commute. The 11 PM window is the only late slot worth a second post.
7 AM and 8 AM are one window, not two. The schedule tool keeps a three-hour gap so those hours do not double-book.
| Slot | Time | Note |
|---|---|---|
| Primary | 7 AM ET | Midweek commute and morning feed. |
| Secondary | 8 AM ET | Still in the morning window. |
| Night | 11 PM ET | Late session, longer watch time. |
Thursday
Thursday is the first weekday with a lunch slot. 12 PM ET is for follows; 9 AM is still the views window.
If the campaign goal is follows, prefer 7 PM ET over the morning push. Views-led campaigns stay at 9 AM.
| Slot | Time | Note |
|---|---|---|
| Primary | 9 AM ET | Late-morning weekday scroll. |
| Midday | 12 PM ET | Lunch break sessions. |
| Evening | 7 PM ET | After-work feed, better for follows. |
Saturday
Saturday starts late. 11 AM ET is the first real window; 8 PM is the weekend watch-time peak.
Weekend sessions run longer. A 15-second hook still wins the first push; the 8 PM slot can carry a 30-second demo.
| Slot | Time | Note |
|---|---|---|
| Late morning | 11 AM ET | Weekend late-morning, time to tap through. |
| Evening | 7 PM ET | Saturday evening session. |
| Primary | 8 PM ET | Prime weekend watch time. |
Sunday
Sunday morning is a catch-up scroll. 7–8 AM ET is one window; 4 PM is when people plan the week and will follow a campaign account.
Use Sunday afternoon for the follow-led post. Keep the morning slot for the views-led brief.
| Slot | Time | Note |
|---|---|---|
| Primary | 7 AM ET | Sunday morning catch-up. |
| Secondary | 8 AM ET | Still in the morning window. |
| Afternoon | 4 PM ET | Sunday afternoon, planning the week. |
Counted
Published peak windows, Eastern Time
Window
One week of planning slots
Age
Refreshed quarterly; your analytics win once they exist
Method
Windows are Eastern Time planning slots from published creator studies, refreshed quarterly.
A missing or zero denominator is an em dash, never a fabricated zero.
FAQ
Also
Monday is commute and late-night, not midday.
Tuesday’s published peaks sit unusually early.
Wednesday clusters in one commute window.
Thursday is the first weekday with a lunch slot.
Friday is the flagship day. 3 PM ET is the week's strongest published first push.
Saturday starts late and peaks at 8 PM.
Sunday morning is catch-up; afternoon is follows.
A week of slots, not a guess at the algorithm.
Best times for Reels, feed, and Stories — a first-push tie-breaker.
TrueWave operates human creator campaigns: scripts, measured views, spend and CPM. Write if you want that run for a brand.