What size should a TikTok be?

Recommended organic canvas is 1080 × 1920 at 9:16. That frame covers in-feed video, photo, carousel and Story. Design once at 1080 × 1920 so every counted post fills the phone.

What aspect ratio does TikTok use?

9:16 vertical — a 1080 × 1920 frame that fills a phone. Square (1:1) and landscape (16:9) can appear in ads; organic video and photos are built for 9:16.

What size should a TikTok photo or carousel be?

The same 1080 × 1920, 9:16 canvas as video. A carousel can carry up to 35 photos. Other ratios display inside a 9:16 frame, so design for 1080 × 1920.

What is the maximum TikTok video length?

Record up to 10 minutes in the app and upload up to 60 minutes. Most For You posts that hold are far shorter. Keep the hook in the first second.

What about profile pictures and in-feed ads?

Profile photo: upload at least 200 × 200; 720 × 720 at 1:1 is a safe square. In-feed, Spark and TopView ads use the same 1080 × 1920, 9:16 frame; keep faces and the CTA inside the centre 1080 × 1420. Soft limits move — the app is the final word.

Are these live campaign figures?

These are planning specs. Soft numbers move; the app is the final word.

How should a brand use this when briefing creators?

Design once at 1080 × 1920 so every counted post fills the phone.

Tools › Specs

TikTok ads size guide — in-feed and Spark specs

Last changed 2026-09-15

Paid placements share the organic 9:16 frame.

Ads

In-feed and Spark share the 9:16 frame unless noted.
Spec	Value
In-feed / Spark	1080 × 1920 px, 9:16
TopView	1080 × 1920 px, 9:16
Search ads	1080 × 1920 px, 9:16
Playable / carousel ad	1080 × 1920 px per card
Length	5–60 seconds for in-feed and Spark; re-check the ad manager
File limit	500 MB. MP4 or MOV.
Safe zone	Keep CTA and faces inside the centre 1080 × 1420

Counted

Published 2026 field and pixel limits

Window

Current TikTok / Instagram published caps

Age

Re-check in the app before a launch

Method

How the number is made

In-feed and Spark: 1080 × 1920 at 9:16. Keep CTA and faces inside the centre 1080 × 1420.

A missing or zero denominator is an em dash, never a fabricated zero.

FAQ

Questions this page answers

What size should a TikTok be?: Recommended organic canvas is 1080 × 1920 at 9:16. That frame covers in-feed video, photo, carousel and Story. Design once at 1080 × 1920 so every counted post fills the phone.
What aspect ratio does TikTok use?: 9:16 vertical — a 1080 × 1920 frame that fills a phone. Square (1:1) and landscape (16:9) can appear in ads; organic video and photos are built for 9:16.
What size should a TikTok photo or carousel be?: The same 1080 × 1920, 9:16 canvas as video. A carousel can carry up to 35 photos. Other ratios display inside a 9:16 frame, so design for 1080 × 1920.
What is the maximum TikTok video length?: Record up to 10 minutes in the app and upload up to 60 minutes. Most For You posts that hold are far shorter. Keep the hook in the first second.
What about profile pictures and in-feed ads?: Profile photo: upload at least 200 × 200; 720 × 720 at 1:1 is a safe square. In-feed, Spark and TopView ads use the same 1080 × 1920, 9:16 frame; keep faces and the CTA inside the centre 1080 × 1420. Soft limits move — the app is the final word.
Are these live campaign figures?: These are planning specs. Soft numbers move; the app is the final word.
How should a brand use this when briefing creators?: Design once at 1080 × 1920 so every counted post fills the phone.

Also

Other campaign tools

TikTok size guide — video, photo, carousel, and story
One 1080×1920 frame covers almost every organic placement.
TikTok profile picture size guide
The avatar is square. The feed is 9:16.
TikTok ad cost calculator — budget and impressions
Paid reach is spend over CPM, not a guessed audience.
All creator-campaign tools

Run it as a measured campaign

TrueWave operates human creator campaigns: scripts, measured views, spend and CPM. Write if you want that run for a brand.

Talk about a campaign Start a campaign

TrueWave

In-feed and Spark share the 9:16 frame unless noted.

Spec

Value

In-feed / Spark

1080 × 1920 px, 9:16

TopView

1080 × 1920 px, 9:16

Search ads

1080 × 1920 px, 9:16

Playable / carousel ad

1080 × 1920 px per card

Length

5–60 seconds for in-feed and Spark; re-check the ad manager

File limit

500 MB. MP4 or MOV.

Safe zone

Keep CTA and faces inside the centre 1080 × 1420

Questions this page answers

What size should a TikTok be?: Recommended organic canvas is 1080 × 1920 at 9:16. That frame covers in-feed video, photo, carousel and Story. Design once at 1080 × 1920 so every counted post fills the phone.
What aspect ratio does TikTok use?: 9:16 vertical — a 1080 × 1920 frame that fills a phone. Square (1:1) and landscape (16:9) can appear in ads; organic video and photos are built for 9:16.
What size should a TikTok photo or carousel be?: The same 1080 × 1920, 9:16 canvas as video. A carousel can carry up to 35 photos. Other ratios display inside a 9:16 frame, so design for 1080 × 1920.
What is the maximum TikTok video length?: Record up to 10 minutes in the app and upload up to 60 minutes. Most For You posts that hold are far shorter. Keep the hook in the first second.
What about profile pictures and in-feed ads?: Profile photo: upload at least 200 × 200; 720 × 720 at 1:1 is a safe square. In-feed, Spark and TopView ads use the same 1080 × 1920, 9:16 frame; keep faces and the CTA inside the centre 1080 × 1420. Soft limits move — the app is the final word.
Are these live campaign figures?: These are planning specs. Soft numbers move; the app is the final word.
How should a brand use this when briefing creators?: Design once at 1080 × 1920 so every counted post fills the phone.