TrueWave
Tools › Schedule
Last changed 2026-09-15
Monday is commute and late-night, not midday.
Times convert from Eastern Time planning windows. Your own analytics win once they exist. Friday is the flagship day. Views-led campaigns prefer the first-push slot.
| Slot | Eastern | Also |
|---|---|---|
| Primary | 6 AM ET | CT 5 AM · MT 4 AM · PT 3 AM · UTC 11 AM · CET 12 PM · IST 4:30 PM |
| Late morning | 10 AM ET | CT 9 AM · MT 8 AM · PT 7 AM · UTC 3 PM · CET 4 PM · IST 8:30 PM |
| Night | 10 PM ET | CT 9 PM · MT 8 PM · PT 7 PM · UTC 3 AM · CET 4 AM · IST 8:30 AM |
Monday
Monday is a wake-up and wind-down day. Brief a short hook for the 6 AM ET first push; save longer demos for 10 PM.
Monday windows are commute and late-night, not midday. Do not stack two posts inside the morning hour.
| Slot | Time | Note |
|---|---|---|
| Primary | 6 AM ET | Wake-up scroll before the workday starts. |
| Late morning | 10 AM ET | A mid-morning check-in between tasks. |
| Night | 10 PM ET | Wind-down sessions before bed. |
Counted
Published peak windows, Eastern Time
Window
One week of planning slots
Age
Refreshed quarterly; your analytics win once they exist
Method
Windows are Eastern Time planning slots from published creator studies, refreshed quarterly.
A missing or zero denominator is an em dash, never a fabricated zero.
FAQ
Also
Timing is a first-push tie-breaker. The hook still decides.
Tuesday’s published peaks sit unusually early.
Wednesday clusters in one commute window.
Thursday is the first weekday with a lunch slot.
Friday is the flagship day. 3 PM ET is the week's strongest published first push.
Saturday starts late and peaks at 8 PM.
Sunday morning is catch-up; afternoon is follows.
A week of slots, not a guess at the algorithm.
Best times for Reels, feed, and Stories — a first-push tie-breaker.
TrueWave operates human creator campaigns: scripts, measured views, spend and CPM. Write if you want that run for a brand.