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Last changed 2026-09-15
Friday is the flagship day. 3 PM ET is the week's strongest published first push.
Times convert from Eastern Time planning windows. Your own analytics win once they exist. Friday is the flagship day. Views-led campaigns prefer the first-push slot.
| Slot | Eastern | Also |
|---|---|---|
| Early | 5 AM ET | CT 4 AM · MT 3 AM · PT 2 AM · UTC 10 AM · CET 11 AM · IST 3:30 PM |
| Afternoon | 1 PM ET | CT 12 PM · MT 11 AM · PT 10 AM · UTC 6 PM · CET 7 PM · IST 11:30 PM |
| Primary | 3 PM ET | CT 2 PM · MT 1 PM · PT 12 PM · UTC 8 PM · CET 9 PM · IST 1:30 AM |
Friday · flagship
Friday is the flagship day in the published week. 3 PM ET is the single strongest first-push slot; treat 5 AM and 1 PM as support, not equals.
Put the campaign’s best brief on Friday at 3 PM ET. Do not burn the flagship slot on a recap or a slideshow leftover.
| Slot | Time | Note |
|---|---|---|
| Early | 5 AM ET | Early Friday scroll. |
| Afternoon | 1 PM ET | Midday Friday, higher session length. |
| Primary | 3 PM ET | The single strongest published slot in the week. |
Counted
Published peak windows, Eastern Time
Window
One week of planning slots
Age
Refreshed quarterly; your analytics win once they exist
Method
Windows are Eastern Time planning slots from published creator studies, refreshed quarterly.
A missing or zero denominator is an em dash, never a fabricated zero.
FAQ
Also
Timing is a first-push tie-breaker. The hook still decides.
Monday is commute and late-night, not midday.
Tuesday’s published peaks sit unusually early.
Wednesday clusters in one commute window.
Thursday is the first weekday with a lunch slot.
Saturday starts late and peaks at 8 PM.
Sunday morning is catch-up; afternoon is follows.
A week of slots, not a guess at the algorithm.
Best times for Reels, feed, and Stories — a first-push tie-breaker.
TrueWave operates human creator campaigns: scripts, measured views, spend and CPM. Write if you want that run for a brand.