TrueWave
Tools › Schedule
Last changed 2026-09-15
Sunday morning is catch-up; afternoon is follows.
Times convert from Eastern Time planning windows. Your own analytics win once they exist. Friday is the flagship day. Views-led campaigns prefer the first-push slot.
| Slot | Eastern | Also |
|---|---|---|
| Primary | 7 AM ET | CT 6 AM · MT 5 AM · PT 4 AM · UTC 12 PM · CET 1 PM · IST 5:30 PM |
| Secondary | 8 AM ET | CT 7 AM · MT 6 AM · PT 5 AM · UTC 1 PM · CET 2 PM · IST 6:30 PM |
| Afternoon | 4 PM ET | CT 3 PM · MT 2 PM · PT 1 PM · UTC 9 PM · CET 10 PM · IST 2:30 AM |
Sunday
Sunday morning is a catch-up scroll. 7–8 AM ET is one window; 4 PM is when people plan the week and will follow a campaign account.
Use Sunday afternoon for the follow-led post. Keep the morning slot for the views-led brief.
| Slot | Time | Note |
|---|---|---|
| Primary | 7 AM ET | Sunday morning catch-up. |
| Secondary | 8 AM ET | Still in the morning window. |
| Afternoon | 4 PM ET | Sunday afternoon, planning the week. |
Counted
Published peak windows, Eastern Time
Window
One week of planning slots
Age
Refreshed quarterly; your analytics win once they exist
Method
Windows are Eastern Time planning slots from published creator studies, refreshed quarterly.
A missing or zero denominator is an em dash, never a fabricated zero.
FAQ
Also
Timing is a first-push tie-breaker. The hook still decides.
Monday is commute and late-night, not midday.
Tuesday’s published peaks sit unusually early.
Wednesday clusters in one commute window.
Thursday is the first weekday with a lunch slot.
Friday is the flagship day. 3 PM ET is the week's strongest published first push.
Saturday starts late and peaks at 8 PM.
A week of slots, not a guess at the algorithm.
Best times for Reels, feed, and Stories — a first-push tie-breaker.
TrueWave operates human creator campaigns: scripts, measured views, spend and CPM. Write if you want that run for a brand.