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Tools › Schedule
Last changed 2026-09-15
Thursday is the first weekday with a lunch slot.
Times convert from Eastern Time planning windows. Your own analytics win once they exist. Friday is the flagship day. Views-led campaigns prefer the first-push slot.
| Slot | Eastern | Also |
|---|---|---|
| Primary | 9 AM ET | CT 8 AM · MT 7 AM · PT 6 AM · UTC 2 PM · CET 3 PM · IST 7:30 PM |
| Midday | 12 PM ET | CT 11 AM · MT 10 AM · PT 9 AM · UTC 5 PM · CET 6 PM · IST 10:30 PM |
| Evening | 7 PM ET | CT 6 PM · MT 5 PM · PT 4 PM · UTC 12 AM · CET 1 AM · IST 5:30 AM |
Thursday
Thursday is the first weekday with a lunch slot. 12 PM ET is for follows; 9 AM is still the views window.
If the campaign goal is follows, prefer 7 PM ET over the morning push. Views-led campaigns stay at 9 AM.
| Slot | Time | Note |
|---|---|---|
| Primary | 9 AM ET | Late-morning weekday scroll. |
| Midday | 12 PM ET | Lunch break sessions. |
| Evening | 7 PM ET | After-work feed, better for follows. |
Counted
Published peak windows, Eastern Time
Window
One week of planning slots
Age
Refreshed quarterly; your analytics win once they exist
Method
Windows are Eastern Time planning slots from published creator studies, refreshed quarterly.
A missing or zero denominator is an em dash, never a fabricated zero.
FAQ
Also
Timing is a first-push tie-breaker. The hook still decides.
Monday is commute and late-night, not midday.
Tuesday’s published peaks sit unusually early.
Wednesday clusters in one commute window.
Friday is the flagship day. 3 PM ET is the week's strongest published first push.
Saturday starts late and peaks at 8 PM.
Sunday morning is catch-up; afternoon is follows.
A week of slots, not a guess at the algorithm.
Best times for Reels, feed, and Stories — a first-push tie-breaker.
TrueWave operates human creator campaigns: scripts, measured views, spend and CPM. Write if you want that run for a brand.