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Last changed 2026-09-15
Tuesday’s published peaks sit unusually early.
Times convert from Eastern Time planning windows. Your own analytics win once they exist. Friday is the flagship day. Views-led campaigns prefer the first-push slot.
| Slot | Eastern | Also |
|---|---|---|
| Overnight | 2 AM ET | CT 1 AM · MT 12 AM · PT 11 PM · UTC 7 AM · CET 8 AM · IST 12:30 PM |
| Early | 4 AM ET | CT 3 AM · MT 2 AM · PT 1 AM · UTC 9 AM · CET 10 AM · IST 2:30 PM |
| Primary | 9 AM ET | CT 8 AM · MT 7 AM · PT 6 AM · UTC 2 PM · CET 3 PM · IST 7:30 PM |
Tuesday
Tuesday’s published peaks sit unusually early. Use 2 AM and 4 AM ET only when the campaign has a second timezone; otherwise hold for 9 AM.
Overnight slots are a first-push experiment, not a default. The 9 AM ET window is the one most US cohorts can actually hit.
| Slot | Time | Note |
|---|---|---|
| Overnight | 2 AM ET | A thin but less competitive first push. |
| Early | 4 AM ET | Early risers and other timezones. |
| Primary | 9 AM ET | The weekday morning scroll. |
Counted
Published peak windows, Eastern Time
Window
One week of planning slots
Age
Refreshed quarterly; your analytics win once they exist
Method
Windows are Eastern Time planning slots from published creator studies, refreshed quarterly.
A missing or zero denominator is an em dash, never a fabricated zero.
FAQ
Also
Timing is a first-push tie-breaker. The hook still decides.
Monday is commute and late-night, not midday.
Wednesday clusters in one commute window.
Thursday is the first weekday with a lunch slot.
Friday is the flagship day. 3 PM ET is the week's strongest published first push.
Saturday starts late and peaks at 8 PM.
Sunday morning is catch-up; afternoon is follows.
A week of slots, not a guess at the algorithm.
Best times for Reels, feed, and Stories — a first-push tie-breaker.
TrueWave operates human creator campaigns: scripts, measured views, spend and CPM. Write if you want that run for a brand.